The sculptures by Guerra de la Paz include a giant ceiling design of hanging textiles, overly layered mannequins, and the snake headed mannequin. The design duo love to use unconventional materials, including curtains, suits and ties. Check out the work by Guerra de la Paz, including the serpent man.
Implications - This snake-headed mannequin attracts consumers instantaneously due to its odd design. Contemporary society is flooded with images and products daily, so businesses must use surprising tactics in order to stand out. Shocking a customer with a sense of unfamiliarity is a great way to get noticed.