The newest Gucci Guilty fragrance takes a difference approach to advertising with its graphic novel-style trailer. The trailer, which was created by famed graphic novelist Frank Miller (who created the movie 'Sin City'), is a dark and edgy approach to the typical fruity scents of female fragrances.
The mini movie features Evan Rachel Wood and Chris Evans as lovers in a dangerous time. The Gucci Guilty trailer is called 'Friendly Fires' and is an innovative take on fragrance marketing.
Graphic Novel Fragrance Ads
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