The newest Gucci Guilty fragrance takes a difference approach to advertising with its graphic novel-style trailer. The trailer, which was created by famed graphic novelist Frank Miller (who created the movie 'Sin City'), is a dark and edgy approach to the typical fruity scents of female fragrances.
The mini movie features Evan Rachel Wood and Chris Evans as lovers in a dangerous time. The Gucci Guilty trailer is called 'Friendly Fires' and is an innovative take on fragrance marketing.
Stats for Graphic Novel Fragrance Ads
Trending: Older & Mild
Research: 1,341 clicks in 296 w
Interest: > 3 minutes
Concept: Gucci Guilty
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: high class kicks, forest nymph fashion, and doll fashion editorials.
Graphic Novel Fragrance Ads
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