The Gucci Guilty Trailer Takes Cues from the Underground

By: Allison Love - Published: Aug 20, 2010 • References: youtube &
The newest Gucci Guilty fragrance takes a difference approach to advertising with its graphic novel-style trailer. The trailer, which was created by famed graphic novelist Frank Miller (who created the movie 'Sin City'), is a dark and edgy approach to the typical fruity scents of female fragrances.

The mini movie features Evan Rachel Wood and Chris Evans as lovers in a dangerous time. The Gucci Guilty trailer is called 'Friendly Fires' and is an innovative take on fragrance marketing. Stats for Graphic Novel Fragrance Ads Trending: Older & Mild
Research: 1,341 clicks in 301 w
Interest: > 3 minutes
Concept: Gucci Guilty
Related: 88 examples / 68 photos
Segment: Females, 18-55
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