The GRUNDTNER and SoHNE Spring/Summer 2014 Collection Celebrates The Sun

By: Jana Pijak - Jun 3, 2014
References: grundtnerundsoehne & fuckingyoung.es
The GRUNDTNER and SoHNE Spring/Summer 2014 lookbook captures vivid summer imagery. Lensed in studio, the catalog highlights bold summer looks that are enhanced with oceanside and poolside image vignettes.

These photo-printed backdrops enhance model images and bring the retailer's bright vision to life. Celebrating fun in the sun, the GRUNDTNER and SoHNE Spring/Summer 2014 lookbook leaves us in anticipation of our next tropical trip abroad.

The catalog highlights menswear pieces from a number of labels including Our Legacy, A Kind Of Guise and Norse Projects to name a few. Models pose in aquatic print tees, fruit patterned shirts and weatherproof rainwear looks that fuse practicality and style. The pieces are ready for summer and prove that bright colors set the mood for the season.