Superstar

The Groove Bar Campaign Promotes Cover Band Duels

By: Meghan Young - Published: • References: propeg.br & ibelieveinadv
The Groove Bar campaign pits rockstar against rockstar in a retro arcade game reminiscent of Street Fighter that, if it really did exist, could very well resurrect the franchise. From battles between Amy Winehouse and Madonna as well as Guns N’ Roses and AC/DC, the possible pair ups are endless. It essentially gives a taste of the cover band duels that take place every week at this venue.

Created by Propeg, an ad agency based in Brazil, the Groove Bar campaign focuses on what this famous live music bar is known for. Art directed by André Oki with creative direction by Ariston Quadros, Fabiano Ribeiro, the fun retro images were illustrated by artist João Victor Costa. Stats for Rockstar-Fighting Arcade Ads Trending: Older & Mild
Traction: 3,380 clicks in 71 w
Interest: 2.2 minutes
Concept: Groove Bar Campaign
Related: 49 examples / 38 photos
Segment: , -
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