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Vanilla Cookie-Flavored Protein Bars

The Grenade Oreo White Protein Bar Has 20-Grams of Protein

— September 26, 2023 — Lifestyle
The Grenade Oreo White protein bar is a new product from the Mondelēz International-owned brand as a solution for consumers to incorporate into their health-conscious lifestyle.

The protein bar features a protein dough base mixed with Oreo cocoa and a thick layer of creme that's infused with Oreo pieces. The bar is covered in a white chocolate layer for the exterior to further increase the sweet, creamy flavor profile in every bite. The bar contains less than two-grams of sugar and offers 20-grams of protein, and is arriving in the coming weeks in the UK where shoppers can pick it up for £2.85 each.

Head of Product Rob Page commented on the Grenade Oreo White protein bar saying, "Our collaboration with Oreo has been a fantastic partnership to bring high protein, low sugar snacks to the masses with the authentic flavour of Oreo…now the number one protein bar in the UK. Having launched Grenade Oreo back in January, we are convinced that Grenade Oreo White is going to be perfect for those wanting a protein-packed afternoon sweet treat, or those looking to boost their protein around exercise.”
Trend Themes
1. Protein-packed Sweet Treats - The Grenade Oreo White protein bar offers a delicious and protein-rich alternative for consumers seeking sweet treats with health benefits.
2. Flavorful Protein Bars - The introduction of the Grenade Oreo White protein bar showcases the growing trend of protein bars coming in unique and tasty flavors, appealing to health-conscious consumers.
3. Low Sugar High Protein Snacks - The launch of the Grenade Oreo White protein bar highlights the trend of manufacturers creating low sugar snacks that still offer a high protein content for those looking for healthier options.
Industry Implications
1. Food and Beverage - The Grenade Oreo White protein bar falls within the food and beverage industry, catering to the growing demand for nutritious and flavorful protein snacks.
2. Health and Wellness - The health and wellness industry can benefit from the introduction of protein bars like the Grenade Oreo White, providing consumers with indulgent yet healthier alternatives to regular sweet treats.
3. Fitness and Sports Nutrition - The fitness and sports nutrition industry can leverage the Grenade Oreo White protein bar to attract consumers who want to boost their protein intake before or after workouts without compromising on taste and nutrition.
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