Greenwashing Index Crowdsources Input and Provides Rankings

By: Katie Cordrey - Published: Nov 1, 2010 • References: greenwashingindex &
The Greenwashing Index allows people worldwide to rate a company's message in light of its green claims. Crowdsourced reports help hold businesses accountable for their green claims and bolster demand for truly green products and services.

Dr. Deborah Morrison and Dr. Kim Sheehan, professors at the University of Oregon, teamed up with Enviromedia Social Marketing of Austin and Portland to create the Greenwashing Index website, which has already had influence on how honestly businesses represent themselves. See some of the ad examples submitted to the Greenwashing Index in the gallery. Stats for Environmental Accountability Sites Trending: Older & Chilly
Research: 553 clicks in 290 w
Interest: > 3 minutes
Concept: Greenwashing Index
Related: 82 examples / 63 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: green disinformation, controversial crowdsourced logos, and art from consumption.