The Greenpeace Become David Campaign Illustrates One Man's Fight

By: Meghan Young - Published: Feb 21, 2012 • References: draftfcb & ibelieveinadv
Fighting big machines and bigger corporations can often make people feel like they are in a David and Goliath-inspired story; the Greenpeace Become David campaign shows people that that may not be a bad thing at all. By becoming David, an individual not only makes an important stand against these polluting giants, but also makes a difference.

Conceived and executed by Draftfcb/Lowe Group, an ad agency based in Switzerland, the Greenpeace Become David campaign is beautifully illustrated to show one man's fight against a bigger opponent. Armed only with a slingshot, this single man makes more than a dent on his enemy's metal surface.

Illustrated by Anatolij Pickmann, the Greenpeace Become David campaign was art directed by Christoff Strukamp, Cinthia Stettler, Denise Frech and Cristian. Stats for Attacking Machinery Ads Trending: Older & Chilly
Research: 887 clicks in 222 w
Interest: 2.7 minutes
Concept: Greenpeace Become David Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 12-55
Comparison Set: 16 similar articles, including: cross-eyed animal ads, towel-whipped ads, and propaganda poster drinking ads.