Superstar

The Greenpeace Become David Campaign Illustrates One Man's Fight

By: Meghan Young - Published: Feb 21, 2012 • References: draftfcb and ibelieveinadv
Fighting big machines and bigger corporations can often make people feel like they are in a David and Goliath-inspired story; the Greenpeace Become David campaign shows people that that may not be a bad thing at all. By becoming David, an individual not only makes an important stand against these polluting giants, but also makes a difference.

Conceived and executed by Draftfcb/Lowe Group, an ad agency based in Switzerland, the Greenpeace Become David campaign is beautifully illustrated to show one man's fight against a bigger opponent. Armed only with a slingshot, this single man makes more than a dent on his enemy's metal surface.

Illustrated by Anatolij Pickmann, the Greenpeace Become David campaign was art directed by Christoff Strukamp, Cinthia Stettler, Denise Frech and Cristian.