Fighting big machines and bigger corporations can often make people feel like they are in a David and Goliath-inspired story; the Greenpeace Become David campaign shows people that that may not be a bad thing at all. By becoming David, an individual not only makes an important stand against these polluting giants, but also makes a difference.
Conceived and executed by Draftfcb/Lowe Group, an ad agency based in Switzerland, the Greenpeace Become David campaign is beautifully illustrated to show one man's fight against a bigger opponent. Armed only with a slingshot, this single man makes more than a dent on his enemy's metal surface.
Illustrated by Anatolij Pickmann, the Greenpeace Become David campaign was art directed by Christoff Strukamp, Cinthia Stettler, Denise Frech and Cristian.
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