The GreenBloom

By: Noora Abu Eitah - Published: Aug 31, 2008 • References: davtonkinson.net
Industrial designer David Tonkinson has created a product that targets the demographic of people over fifty, who seems to spend more money on sweets than any other age groups.

The product "GreenBloom - Chocolate Petals to Share" meets the target market and at the same time has an innovative brand design that entices everyone to purchase it.

The 150g of chocolate is molded into petals, then packaged with pulp paper with few transparent windows so people can see the chocolate inside. You can grab each chocolate flower by taking it off the stem and removing the pink covering.

Its distinctive tubular form and metal stem makes it one of my favourite floral designs. Stats for Chocolates for Boomers Trending: Older & Mild
Research: 12,724 clicks in 403 w
Interest: 2.9 minutes
Concept: Chocolates For Boomers
Related: 44 examples / 34 photos
Segment: Females, 18-35
Comparison Set: 16 similar articles, including: iphone chocolates, chocolate laptop (part ii), and chocolate water.