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The Greenaid Declares War on Plastic

By: Ayman - Published: Aug 29, 2008   Updated: Mar 24 2011 • References: lovegroverepucci & blog.beachpackagingdesign
The Greenaid reusable shopping bag by Lovegrove & Repucci is one witty design.

The Greenaid conveys its message of "war on plastic" with an eye-catching explosive design.

The reusable polyester shopping bag is contained within a hand-grenade-shaped shell made from neoprene.

When not in use, you can conveniently attach the Greenaid to your bag, backbag or jeans via its handy built-in clip.

Implications - More and more consumers are embracing the environmental movement, preferring eco-friendly items, like reusable bags, over less eco-conscious products. Eco bags that literally make a statement on living a greener lifestyle appeal to those eco-minded consumers who are doing their part and not afraid to show it. Stats for Reusable Eco Statement Bags Trending: Older & Mild
Research: 5,726 clicks in 400 w
Interest: 4 minutes
Concept: Reusable Eco Statement Bags
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: spiraled pop-up greenhouses, bomb design, and 18 examples of targeted gen z marketing.