Measuring Green Attitudes
The Green Confidence Index is a new monthly index aimed at tracking Americans' attitudes about green issues, leadership, and green purchasing choices. It is the first comprehensive monthly tracking of consumers' green attitudes and purchasing.
A PDF file of the inaugural can be downloaded for free. Future issues will be available to paid subscribers.
Implications - While periodic surveys have been useful in the past, they are just a snapshot into public attitudes. Surveying monthly will "illuminate real-time shifts and nuances that the annual or occasional studies can't see."