This Example of Granola Branding Features Farmyard Illustrations

By: Rebecca Byers - Feb 22, 2016
References: packagingoftheworld
The artisanal, homespun granola packaging concept for Grounds of Alexandria's Lightly Toasted Granola boasts the image of a rooster that will transport the individual to rural settings. The Lightly Toasted Granola from the Grounds of Alexandria is a high quality breakfast cereal that is part of the brand's new expansion range.

Based in Sydney, Australia, the Grounds of Australia brand tapped the creative team at Squad Ink to dream up an ideal packaging concept. With illustrations by Stuart McLachlan, the project was headed by Matthew Squadrito and Terry Squadrito, while it was designed by Matthew Squadrito and Ruby Grose.

As consumers look to enjoy healthy substitutes to comfort foods, granola continues to be a nutritious option against sugary breakfast cereals.