SANA's Plant-Based Burritos are Made from Low-Impact Crops
Laura McQuarrie — October 15, 2021 — Lifestyle
References: sanafoods & prnewswire
SANA Foods is entering the frozen entree category with a pair of Grain-Free Frozen Burritos that are plant-based and free from dairy, and said to be the first-ever grain-free frozen burritos of their kind. The first-to-market frozen burritos are made without grains or legumes, which means that they have the potential to appeal to a wider customer base, including those who follow keto or paleo diets.
The burritos are made to mimic classic burritos made with a base of beans and rice but with alternative ingredients such as cauliflower rice and breadfruit to replace the beans. These low-impact ingredients are wrapped within an organic coconut flour tortilla and the brand sees the Traditional and Fajita Grain-Free Burritos as "the healthiest and most eco-friendly burrito option in the frozen aisle."
The burritos are made to mimic classic burritos made with a base of beans and rice but with alternative ingredients such as cauliflower rice and breadfruit to replace the beans. These low-impact ingredients are wrapped within an organic coconut flour tortilla and the brand sees the Traditional and Fajita Grain-Free Burritos as "the healthiest and most eco-friendly burrito option in the frozen aisle."
Trend Themes
1. Plant-based Convenience Food - There is a demand for convenient, plant-based alternatives to traditional frozen meals, presenting opportunities for companies to develop innovative and sustainable products.
2. Grain-free Products - The popularity of grain-free diets is growing and companies can take advantage of this trend by creating innovative, grain-free product alternatives.
3. Low-impact Ingredients - Sustainable and environmentally friendly ingredients like cauliflower rice and breadfruit can be used to create innovative, healthier food options.
Industry Implications
1. Frozen Food Industry - The frozen food industry has the potential to develop and market innovative plant-based, grain-free options that appeal to a wider customer base.
2. Health Food Industry - The health food industry is growing and companies can take advantage of the trend by developing innovative, low-impact ingredient-based products.
3. Sustainable Agriculture Industry - The sustainable agriculture industry can develop and promote low-impact crops that can be used as ingredients in innovative food products such as grain-free burritos.
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