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NYC Artists Create Unique Wrappers for Charity

By: Jeremy Gutsche - Published:   Updated: Jul 20 2011 • References: chocolatebarnewyork.stores.yahoo.net & businessweek
A year and a half ago, we covered Artist Bars, which were being sold by Chocolate Bar NYC. The artistic wrappers helped to support local artists.

Now, the same concept has been extended to a new line of Graffiti Chocolate Bars. Buy the bars one at a time, or buy a set of 12, which comes in a luxury inspired box. Tasty gift.

Implications - What I particularly like about these Graffiti Chocolate Bars is that they take an established concept (selling chocolate bars to raise money) and spruce it up in a very innovative and outstanding manner. Stats for Graffiti Chocolate Bars Trending: Older & Average
Traction: 7,913 clicks in 423 w
Interest: 4 minutes
Concept: Graffiti Chocolate Bars
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: musical celebrity signatures, ballerina-honoring brand hashtags, and interactive drinking ads.