The Got the Power project is an interesting interactive public art work that relies on collaborative creation and a collective understanding of identity. Bayete Ross Smith's goal is to show how relevant and meaningful this kind of project can be at the local level.
Implications - Youth consumers are attracted to projects that reuse old materials in new and exciting ways. This stems from the prevalence of the eco movement and how it has informed much of contemporary living. Companies should take this mindset into account when creating products for these consumers.