Fashion Product Placement Edit

Gossip Girl Boosts Alexandra Vidal
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Gossip Girl is helping young designer and Project Runway alumna Alexandra Vidal by showing many of her clothes on the hit show. Leighton Meester wore a lace-collared blouse from the fall collection in the season opener, and next week the Gossip Girl segment shows a Alexandra Vidal navy skirt.

Shows like Gossip Girl have a massive impact on design successes, as eager fans often flock online or to stores to have the same clothes as their favorite star.