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Designer Roberland Borges Imagines Stylish Versions of the Google Logo

By: Laura McQuarrie - Published: • References: behance.net & designtaxi
The colorful, minimal Google logo is one that's known around the world, but graphic designer Roberland Borges took it upon himself to imagine what the iconic logo might look like if it had a little more flair. Taking inspiration from different typographic styles like graffiti and calligraphy, his 'Google Obsession' series features radical changes to the logo.

Borges' designs retain the same color scheme as the original logo, but these expressive designs infuse the brand with a lot more personality. Google does make frequent changes to the Google Doodles that take over the front page of its search engine, but its official logo changes are far more subtle, as seen earlier this year by a modification of just one pixel. Stats for Typographic Search Logos Trending: This Quarter & Buzzing
Traction: 829 clicks in 8 w
Interest: 1.1 minutes
Concept: "google Logo"
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: brand brainstorming ads, humanized fashion branding (update), and playful office designs.