Martijn Van Osch's Good Morning Project Brightens the World with a Phrase

By: Alexander Lam - Published: May 16, 2013 • References: & designtaxi
Martijn van Osch's good morning project aims at using one simple phrase to brighten up everyone's day. After noticing the power that a simple "good morning" had to make the people around him happier, van Osch started '' as a platform for people to greet the world in the morning. Users can upload a short clip of themselves saying "good morning" to help brighten up the world.

The inspiration behind this project came from the frowning faces van Osch noticed on his way to work. Instead of becoming just another grumpy face, van Osch decided to say "good morning" to everyone he passed. The positive effect this had on him and the people around him became the driving force behind this project. Stats for World Greeting Platforms Trending: Older & Chilly
Research: 256 clicks in 158 w
Interest: > 3 minutes
Concept: Good Morning Project
Related: 78 examples / 60 photos
Segment: Neutral, 18-55
Comparison Set: 29 similar articles, including: missing identity portraits, guerrilla sunshine-spreading, and greeting total strangers.