Illustrated People's Remarkable Visual Merchandising

By: Victoria Tremlin - Jan 10, 2008   Updated: Mar 31 2011
References: goodhood & illustratedpeople
I came across this funky graphic T-shirt shop, Illustrated People, in Bricklane, London.

The shop entices consumers in store with their interesting flying T-shirt retail concept. The garments hang from the ceiling via a conveyor belt that rotates above shoppers heads, with the prospect of attracting them to the different designs.

Implications - Movement generates attention, and in a society that is increasingly infamous for decreasing attention spans, this is definitely an age-old truth that has novel implications. Even something as straight-forward as rotating your products overhead, however, can set your store apart and companies looking to offer their customers a noteworthy shopping experience would do well not to dismiss this tactic too quickly.