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The GON AW13 catalog accentuates the waif-like quality of the model as well as the fashion. Shot against a dove grey backdrop and finished with a white wash haze, the GON AW13 looks are borderline ghostly save for a couple of bright orange outfits. Not to mention that the model herself is incredibly pale with silvery hair to boot.

Soft and billowy, the dresses, pants and jackets that make up the GON AW13 collection are fit for a haunting individual. They are also the perfect pieces to transition from summer to fall in. Although they all appear lightweight, the cover the body romantically for comfort, warmth and style.

In addition to being haunting, the GON AW13 lookbook is also moody, which is attribute to the models facial expressions.