The 'Go Organic' series by Vanessa Heckman above is a series of print posters meant to make viewers hyperaware of the chemicals that exist in non-organic food. The series of three ads features broccoli, bread and red meat; each food's accompanying caption includes the name of a specific chemical that can be found in it.

From pesticides in broccoli to bleach in white bread, the 'Go Organic' series by Vanessa Heckman definitely makes you think.