The 'Go Organic' series by Vanessa Heckman above is a series of print posters meant to make viewers hyperaware of the chemicals that exist in non-organic food. The series of three ads features broccoli, bread and red meat; each food's accompanying caption includes the name of a specific chemical that can be found in it.
From pesticides in broccoli to bleach in white bread, the 'Go Organic' series by Vanessa Heckman definitely makes you think.
Stats for Chemical-Centric Campaigns
Trending: Older & Mild
Research: 4,320 clicks in 311 w
Interest: 4 minutes
Concept: Go Organic Series By Vanessa Heckman
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: package-less grocery stores, personal garden initiatives, and buying liquor to plant trees.
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