Rookie

Wonsik Chae Makes Light of Tea Time

By: Eric Gratacap - Published:   Updated: Jun 22 2011 • References: inewidea
These glowing tea bags light up your table in lieu of a candle.  The tricky part is that they have to be in contact with the water for it to give off its radiant glow. 

These glowing tea bags sure beat the battery-powered candle I get at some of the super fancy restaurants I frequent. Take a look through the above gallery to see them in action.

Implications - One of the easiest ways for a company to establish itself in the marketplace is by adding a simple experimental twist to a traditional product. By offering a new look to a recognized commodity, the brand will attract interest from consumers interested in a new take on a timeless product.