This Gisele Bundchen Brazilian Intimates for Hope lookbook is for her own collection, launched this past May. “Life is made of dreams,” said Gisele prior to launching the line. “And I’m very happy to announce that now you will know the Brazilian intimate.”
Judging from these photographs, Brazilian intimate is hard to turn away from.
Implications - A company eager to raise immediate brand awareness would be wise to invest in sexually charged advertising. The marketing appeals to a company's regular consumers, curiosity seekers, and critics of the ad's sexual content. All three are vital in raising brand profile.