The Gillette ProGlide ad campaign is hilariously clever. In each print ad, layer after layer of a character (such as a prisoner and gentleman) is shed until even his or her coat of hair is gone thanks to the Gillette ProGlide razer. With the tagline, 'Take it all off,' it really makes you want to see the person after the fact.
Conceived and executed by New York-based ad agency BBDO, the Gillette ProGlide ad campaign shows just how effective this razor is. The campaign was art directed by Cesar Finamori, copywritten by Kara Goodrich and photographed by Billy Siegrist.
I have to say that the bear character is my favorite from the entire Gillette ProGlide ad campaign.
Stats for Layer-Shedding Campaigns
Trending: Older & Warm
Research: 8,457 clicks in 254 w
Interest: 4 minutes
Concept: Gillette ProGlide
Related: 49 examples / 38 photos
Segment: Males, 18-55
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