The Gillette BODY Razor Commercial is Fun and Takes on Different Eras

By: Farida Helmy - Published: Jul 11, 2014 • References: youtube & designtaxi
If you are a fan of Gillette's products and have a love for creative and smart ads, you will love the recently released Gillette BODY Razor commercial. Taking a look at how men and their grooming styles have evolved over the past 100 years, the ad hones in on both distinct facial and body hair modes. Capitalizing on fun hair crazes and retrospective era styles, the popular men’s personal care brand Gillette takes the audience on a ride of men’s facial hair styles over the past century.

Using music from the different eras to distinguish the styles, the Gillette BODY Razor commercial creates facial hair styles inspired by the music.

What Gillette is trying to portray with the ad is that "man changes with the times, and we, change with man". Stats for Evolving Facial Hair Ads Trending: Older & Mild
Research: 358 clicks in 97 w
Interest: > 3 minutes
Concept: Gillette BODY Razor
Related: 79 examples / 61 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: rotating facial razors, live razor shaving launches, and retro barber shop bags.