If this technology developed by Gigya strikes you as a little disconcerting, don't fret: users have to give companies permission in order for their data to be tracked. Gigya may very well shake up the social data space with this innovation.
Implications - Social media is a rapidly developing field of new marketing that is a crucial part of doing business. As more and more companies engage in digital conversations with their consumers, opportunities for new products and services will arise. Companies should consider how they can best serve a specific niche within the highly lucrative social space.