Targeting Youth Vanity
PBTeen Hair Dryers
The 1,875-watt hair dryer has fresh patterns and colors that are perfect for its target consumer. It comes in three fun colours, pink, green and blue. You can complete the package by getting the matching hair accessories in the collection.
Implications - Consumers have taken a more active approach in their buying habits; they prefer to flaunt their individual styles now rather than conforming to the crowds. They demand products that come in a variety of versions, allowing them to choose the design that best reflects their values and interests. Companies can help consumers express themselves by manufacturing products that are available in many of atypical designs.