A new LED technology turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows). An eye catcher for sure, but likely unaffordable for most marketers.
"Ads this large moving at regular speeds could be disorienting and vomit-inducing, something that we're sure they're working on avoiding."
Turning Buildings Into LED Ads
5,024 clicks in 358 w
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Mediamesh & Illumesh
By: cosio55 - Published: Sep 18, 2007 Updated: Apr 11 2011 • References: printmag