Apprentice

Mediamesh & Illumesh

By: cosio55 - Published:   Updated: Apr 11 2011 • References: printmag
A new LED technology turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows). An eye catcher for sure, but likely unaffordable for most marketers.

"Ads this large moving at regular speeds could be disorienting and vomit-inducing, something that we're sure they're working on avoiding."

Implications - The advertising industry is abuzz with talk of whether or not online advertising is the death of all print and out of home media purchases. Thus, innovative media buyers are searching for (and even creating) new and inventive ways to use their surroundings as forms of media. Stats for Turning Buildings Into LED Ads Trending: Older & Mild
Traction: 5,130 clicks in 400 w
Interest: 4 minutes
Concept: Turning Buildings Into LED Ads
Related: 34 examples / 26 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: closed-back headphones, abandoned bohemian photoshoots, and personal nutritionist apps.