Mediamesh & Illumesh

By: cosio55 - Published:   Updated: Apr 11 2011 • References: printmag
A new LED technology turns regular buildings into gigantic colorful ads. AG4 and GKD have designed Mediamesh and Illumesh, a method of lightning that lets developers place LEDs everywhere (even on windows). An eye catcher for sure, but likely unaffordable for most marketers.

"Ads this large moving at regular speeds could be disorienting and vomit-inducing, something that we're sure they're working on avoiding." Stats for Turning Buildings Into LED Ads Trending: Older & Mild
Traction: 5,070 clicks in 389 w
Interest: 4 minutes
Concept: Turning Buildings Into LED Ads
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: augmented fantasy games, predictive search board games, and prescription alcohol packaging.