The Ghost Eclipse Fragrance ad campaign may take on a charming summery appeal, but the name of the brand's latest scent would have had people guessing for a darker series of images. Of course, no one would complain once setting their eyes on the print ad. Romantic, feminine and innately cheerful in spite of the model's reserved expression, how could they?
Starring British It Girl Poppy Delevingne, who happens to be the sister to Cara Delevingne, the Ghost Eclipse Fragrance ad campaign embraces a whimsical atmosphere, which captures the essence of the scent. Ghost's brand manager Natasha Payne said, "We believe that Poppy is the perfect embodiment of both the fragrance and our target audience; naturally confident, feminine and a little playful. We’re very excited to have her on board."
Stats for Charming Summery Perfume Ads
Trending: Older & Mild
Research: 1,050 clicks in 113 w
Interest: 0.6 minutes
Concept: Ghost Eclipse Fragrance
Related: 78 examples / 60 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: smolderingly vibrant fashion ads, voluptuous lingerie fashion ads, and beach babes fashion ads.
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