There is so much to admire in every corner of each photo in the ghd Scarlett Collection campaign that you might at first wonder what part of the scene is being sold. The latest line of the company's hair salon appliances paints a glamorous picture of roaring 1920s fashion to suggest that an exquisite coiffure can complete a splendid look.
To infuse the pair of images with ample pizzazz, the dynamic duo of David LaChapelle and Katy Perry was called in. If there was any question that drama would be lacking from the pictorials produced, the fantastical tale of Snow White was incorporated into the series' theme.
The two photographs provide contrasting vintage interpretations of the popular character so that the ghd Scarlett Collection campaign appeals to the dark and sexy and the sweet and sensual preferences of the consumer.
Photo Credits: Marie Claire
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Concept: GHD Scarlett Collection Campaign
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Segment: Females, 18-35
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