Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Radical Celeb Shoe Campaigns

The Air Jordan 'Get Your Basketball On' Campaign Stars Charlie Murphy

— July 13, 2011 — Marketing
Veteran character actor Charlie Murphy is perhaps best known for his appearances on Dave Chappelle's iconic sketch comedy series, "Chappelle's Show," or for being the older brother of comedy superstar Eddie Murphy, but the Air Jordan 'Get Your Basketball On' ad campaign threatens to top those associations.

The 'Get Your Basketball On' campaign stars Charlie Murphy as Leroy Smith, the man responsible for "inspiring" Michael Jordan, the faux infomercial alleges. Leroy Smith offers to show potential consumers the tricks of the trade that will help potential customers dominate the game the way Smith dominated. His tactics include the Mind Maze, the Dragon Attack Drill, and Shuffle & Sweet. In this collection of photographs, we see the different materials used to promote Leroy Smith's products.

The 'Get Your Basketball On' campaign was developed by Wieden+Kennedy of New York City.

Implications - In the last decade, the ability and likelihood of a commercial going viral has become an important metric in the ad world. One of the most effective ways a company can capitalize on this movement is by investing in comedic marketing that is paired with a highly integrated social media campaign. By providing consumers with options and outlets for more information, as well as an easy way to share it with their friends, the company makes it easy for consumers to engage with their products.
Trend Themes
1. Comedic Marketing - Investing in comedic marketing paired with a highly integrated social media campaign to capitalize on the viral movement and engage consumers with products.
2. Viral Advertising - Creating commercials that have the ability to go viral, becoming a valuable metric in the ad world.
3. Integrated Social Media Campaigns - Developing social media campaigns that are highly integrated with comedic marketing to provide consumers with more information and easy sharing options.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create comedic marketing campaigns that have the potential to go viral and engage consumers.
2. Social Media Marketing - Opportunity for social media marketing agencies to develop highly integrated campaigns that capitalize on the viral movement and provide consumers with more engaging content.
3. Sports Apparel - Opportunity for sports apparel brands to collaborate with comedians and implement comedic marketing campaigns to increase brand awareness and engagement.
1.8
Score
Popularity
Activity
Freshness