air up's Award-Winning Gen2 PAB "Flavors" Water with Aromatic Pods
Laura McQuarrie — May 16, 2024 — Lifestyle
References: intl.air-up & fox2now
75% of American adults suffer from chronic dehydration and to help more people meet the recommended daily water intake, air up—the company behind the world's first refillable scent-based drinking system—is introducing the next-generation Polymer Adapter Bottle (Gen2 PAB). This iF Design Award winner is leak-free, dishwasher-safe and made with more than 50% recyclable materials.
air up challenges the idea that drinking water is a chore by using pods that allow users to flavor their water using only scent. Gen2 PAB boasts instant flavor activation thanks to the innovative ActiveOn Mouthpiece, which needs no lifting for infusion.
Soon, the brand will be launching two new five-pod variety packs in the United States: one with mango passion fruit, peach iced tea, lime, cherry cola and cassis fruit, and a second with cola, watermelon, orangeade, apple, and pineapple.
air up challenges the idea that drinking water is a chore by using pods that allow users to flavor their water using only scent. Gen2 PAB boasts instant flavor activation thanks to the innovative ActiveOn Mouthpiece, which needs no lifting for infusion.
Soon, the brand will be launching two new five-pod variety packs in the United States: one with mango passion fruit, peach iced tea, lime, cherry cola and cassis fruit, and a second with cola, watermelon, orangeade, apple, and pineapple.
Trend Themes
1. Scent-based Hydration - Leveraging scent to enhance water consumption presents a novel method to combat chronic dehydration.
2. Eco-friendly Hydration Products - Using over 50% recyclable materials in products like the Gen2 PAB appeals to environmentally conscious consumers.
3. Convenient Drink Infusion Technology - The ActiveOn Mouthpiece offers hassle-free flavor activation, eliminating the need for traditional lifting mechanisms.
Industry Implications
1. Health and Wellness - Innovative hydration solutions address widespread issues such as chronic dehydration.
2. Sustainable Consumer Goods - Products with higher recyclable material content align with growing environmental sustainability trends.
3. Smart Kitchenware - Advanced infusion technology in drinkware enhances the user experience and convenience in daily hydration routines.
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