Gem & Bolt Launched Its New Mezcal + Damiana Spirits
Grace Mahas — August 22, 2019 — Marketing
References: gemandbolt & theawesomer
Gem & Bolt, a Mexican mezcal distiller, recently launched its new Mezcal + Damiana spirit that was inspired by ancient Mexican lore.
According to legend, a lightning bolt struck the "gem" of the agave plant which allowed it to ferment and roast and become the "mystical sap" referred to as mezcal. This legend was the inspiration behind the minimalist and clean bottle design of Mezcal + Damiana. The black and white bottle label features a "gem" and a lighting bolt atop understated typography.
Gem & Bolt's spirit is made from 100% Espadin Agave and hints of Damiana herbs that create a euphoric “mood-boost.” The Mezcal + Damiana is produced in Oaxaca by slowly roasting and fermenting the agave with yeast, making it clean and free of any additives for a refined and full flavor profile.
According to legend, a lightning bolt struck the "gem" of the agave plant which allowed it to ferment and roast and become the "mystical sap" referred to as mezcal. This legend was the inspiration behind the minimalist and clean bottle design of Mezcal + Damiana. The black and white bottle label features a "gem" and a lighting bolt atop understated typography.
Gem & Bolt's spirit is made from 100% Espadin Agave and hints of Damiana herbs that create a euphoric “mood-boost.” The Mezcal + Damiana is produced in Oaxaca by slowly roasting and fermenting the agave with yeast, making it clean and free of any additives for a refined and full flavor profile.
Trend Themes
1. Mexican Mezcal Distillers - The rise of Mezcal + Damiana spirits presents an opportunity for Mexican mezcal distillers to explore sustainable and minimalistic approaches to distilling and packaging their products.
2. Minimalist Bottle Design - Gem & Bolt's Mezcal + Damiana showcases the disruptive potential of minimalist bottle design in the spirits industry, inspiring other brands to create clean and aesthetically pleasing packaging.
3. Natural Mood-boosting Ingredients - The use of Damiana herbs in Gem & Bolt's Mezcal + Damiana opens up innovative possibilities for incorporating natural mood-boosting ingredients into spirits, catering to consumers seeking holistic experiences.
Industry Implications
1. Mezcal Distilling - Mezcal distillers can leverage the rise of Mezcal + Damiana spirits to experiment with sustainable and minimalist production methods, offering consumers unique and eco-friendly mezcal options.
2. Spirits Packaging - The minimalist bottle design of Gem & Bolt's Mezcal + Damiana sets a precedent for spirits packaging, encouraging the spirits industry to explore clean and visually appealing designs that align with the growing demand for sustainable products.
3. Holistic Spirits - The use of natural mood-boosting ingredients like Damiana herbs in Gem & Bolt's Mezcal + Damiana creates opportunities for the spirits industry to cater to health-conscious consumers seeking holistic and well-being-focused experiences.
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