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The Reason for Missing Socks is Explained in the GE L.O.S.S. Campaign

By: Sandra Winn - Published: • References: sockloss & thestirfemom
The GE Missing Sock Campaign ads for L.O.S.S. (Laundered and Orphaned Sock Society) have discovered the solution as to why our socks go missing. Considering humankind has pondered this question for decades, it's nice to finally have an answer.

In their clever and humorous videos, the GE Missing Sock ads do everything from tracking down orphaned socks to giving us a peak into the world of a disgruntled sock escaping from a dryer and happily making its way into the outside world. Why? Well, it's a fairly easy explanation: your washer and dryer suck, which apparently bothers socks to the point they'd rather live alone on the streets.

So, now that the GE Missing Sock ads have answered humanity's age-old question, what can you do to prevent such an occurrence from happening again in your home? Buy a GE washer and dryer or enter to win a spanking new set by reporting a missing sock. For those of us who prefer a different washer and dryer brand, I guess we'll just have to endure the frequent loss of our socks. Stats for Orphaned Footwear Ads Trending: Older & Chilly
Traction: 354 clicks in 184 w
Interest: > 3 minutes
Concept: GE Missing Sock Campaign
Related: 61 examples / 47 photos
Segment: Neutral, 12-55+
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