The Gatsby mobile app uses the account details from your Foursquare account to introduce you to like-minded people that live within your neighborhood. Gatsby will then text you the first name of someone that lives nearby and shares similar interest with you.
The Gatsby mobile app lets you text anonymously for an hour after you meet your match online. That way, you can make your decision safely and with no regrets.
Implications - Consumers in modern society no longer have the same amount of time to spend on forming relationships as before. Products that feature an easy way to connect are appealing to those with fast-paced lifestyles. Companies trying to increase their appeal could focus on this.
Stats for SMS Introductions
Trending: Older & Mild
Research: 3,607 clicks in 308 w
Interest: 4 minutes
Concept: Gatsby Mobile App
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: social networking movie posters, pleasure pictographs, and people using web to get offline.
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