The Gatorade Campaign Shows that Water is Not Enough

By: Meghan Young - Published: Oct 29, 2012 • References: ddb & ibelieveinadv
The Gatorade campaign revolves around water caps that have been manipulated to look like abstract people. Nevertheless, this connection might take a section to make considering the not-so-common poses they are fashioned into. From bent over runners to puking basketball players, each character in the Gatorade campaign appear to be defeated in one way or another. The reason why? As stated right in the tag line, "Because water is not enough. That’s why."

Conceived and executed by the DDB ad agency branch based in the Philippines, the Gatorade campaign was art directed by Cardy Santos with creative direction by Joey Ong. A simple concept with a big impact, the Gatorade campaign shows that athletes will benefit from this drink. Stats for Defeated Water Cap Ads Trending: Older & Mild
Research: 766 clicks in 186 w
Interest: 0.7 minutes
Concept: Gatorade Campaign
Related: 36 examples / 28 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: burned clock ads, iconic art-inspired photo collages, and wealthy pig ads.