Óscar Germade of the Solo agency was responsible for the development of packaging and branding for the a new line of Gargalo spirits based on traditional Galician liqueurs.
The Gargalo bottles put most of the emphasis on a numeric system before everything else, but this is so that a customer can easily try and remember what they like by taking note of a number from one to four, instead of having to remember whether it was an Orujo, or a herbal, coffee or cream liqueur. These names are included on each of the bottles, but you'd have to look at them up close to see them.
The bottles are slightly frosted too, which again puts emphasis on the Gargalo labels before anything else, although picking apart the liqueurs by color is another good way to differentiate them.
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