Avant-Garde Elizabethan Collars Edit
'A Call to Armor' by Gareth Pugh in NY Times Style Magazine

The New York Times Style Magazine celebrates the avant-garde creations of fashion darling Gareth Pugh in a feature entitled “A Call to Armor” by photographer Jean Baptiste Mondino.

As writer Jerry Stafford aptly describes the new Spring 2009 Pugh collection, “Nothing to wear to the apocalypse? Enter Gareth Pugh.”

“People want fairy tales, things that make them feel better,” Pugh says of how the economy is affecting fashion. “Crisis breeds creativity!”

While his designs are commercially accessible, one thing is certain, the 27-year-old designer is surely becoming a mainstream name, from his designs being worn by Beyonce at award shows and in her latest video to this magazine feature, Pugh is getting an incredible amount of exposure for an avant-garde designer.