The Gap 'Holiday Cheer' Campaign Combines Spirit and Choreography

By: Katherine Vong - Published: Nov 16, 2009 • References: cheerfactory & stylelist
After two years of dance-less print ads, Gap has launched one of its signature, super-spirited television campaigns for the holiday season. The Gap ‘Holiday Cheer’ commercial features a happy and peppy bunch of models and cheerleaders sporting Gap’s seasonal 1969 denim, plaid, and cozy winter styles all the while dancing in a fun, choreographed sequence.

Dancing and tumbling with their infectious smiles, the joyful models in the Gap holiday commercial inevitably spread holiday cheer and lifts moods (thus, resembling the hit Fox show ‘Glee’). The Gap ‘Holiday Cheer’ campaign includes 10 different ads. View them all at Gap’s holiday microsite Stats for Gleeful Holiday Cheervertising Trending: Older & Buzzing
Research: 10,387 clicks in 341 w
Interest: > 3 minutes
Concept: Gleeful Holiday Cheervertising
Related: 51 examples / 39 photos
Segment: Females, 18-35
Comparison Set: 19 similar articles, including: gap skinny black pants, watch me change: new gap viral marketing strategy, and family themed seasonal ads.