After two years of dance-less print ads, Gap has launched one of its signature, super-spirited television campaigns for the holiday season. The Gap ‘Holiday Cheer’ commercial features a happy and peppy bunch of models and cheerleaders sporting Gap’s seasonal 1969 denim, plaid, and cozy winter styles all the while dancing in a fun, choreographed sequence.
Dancing and tumbling with their infectious smiles, the joyful models in the Gap holiday commercial inevitably spread holiday cheer and lifts moods (thus, resembling the hit Fox show ‘Glee’). The Gap ‘Holiday Cheer’ campaign includes 10 different ads. View them all at Gap’s holiday microsite CheerFactory.com.
Gleeful Holiday Cheervertising
More Stats +/-
Watch Me Change: New GAP Viral Marketing Strategy
Gap Skinny Black Pants
Family Themed Seasonal Ads
GAP PRODUCT (RED) for Holiday Season
Gap Goes Red For AIDS