Superstar

The Gap 'Holiday Cheer' Campaign Combines Spirit and Choreography

By: Katherine Vong - Published: • References: cheerfactory & stylelist
After two years of dance-less print ads, Gap has launched one of its signature, super-spirited television campaigns for the holiday season. The Gap ‘Holiday Cheer’ commercial features a happy and peppy bunch of models and cheerleaders sporting Gap’s seasonal 1969 denim, plaid, and cozy winter styles all the while dancing in a fun, choreographed sequence.

Dancing and tumbling with their infectious smiles, the joyful models in the Gap holiday commercial inevitably spread holiday cheer and lifts moods (thus, resembling the hit Fox show ‘Glee’). The Gap ‘Holiday Cheer’ campaign includes 10 different ads. View them all at Gap’s holiday microsite CheerFactory.com. Stats for Gleeful Holiday Cheervertising Trending: Older & Buzzing
Traction: 10,297 clicks in 262 w
Interest: > 3 minutes
Concept: Gleeful Holiday Cheervertising
Related: 52 examples / 40 photos
Segment: Females, 18-35
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