Swimming in Clothes
Not only are the ads shot at a swimming pool, the models dive into the pool and get wet while fully clothed in the new pieces from Gant's 'Preppy Pastels.'
The images for the 'High Summer' collection were shot at a beautiful beach. The campaign features supermodel Chad White and other unidentified models with photography by Morten Bjarnhof.
Implications - The spring/summer 2009 ad campaign for Gant is fantastic in opinion because it capture models right in unbelievable action shots. The clothes that the models are wearing also evoke the quintessential summer in my mind.