Gamma Folk was created by San Francisco-based artist Lily Piyathaisere. Lily has an itch for the stitch and is sharing her talent by crafting unique necklaces for her customers. Gamma Folk is full of cross-stitched collars with adorable and intricate designs. Each one is handcrafted by Lily herself and boasts bold geometric patterns or dainty dollhouses. These needlepoint pendants are perfect for craft-crazed cross-stitchers, or simply those who adore unique pieces.
Gamma Folk necklaces proves that cross-stitching shouldn't be left in the past.
Implications - The recent recession prompted consumers to see more affordable products or even to make their own goods through DIY methods. These customers appreciate handcrafted products as they are of high quality and support local artists. Companies can appeal to their target markets by incorporating craft-like qualities into their product designs.