Situational gaming has become the type of thing most gamers immerse themselves in these days, and what better way for water company Perrier to access the gamer market then with a video game?
While the first-person perspective of this game is common, the fact that it puts the player in an interactive film is what sets this game apart from others. The goal of the game is to find the secret bottle of Perrier. It sounds easy enough, but without any clues given, numerous amounts of Perrier bottles scattered and a timer ticking away, the player has to switch from different characters in order to find that coveted bottle.
Not only is this a creative way to grab the attention of the gamer market, but it’s also a fun way to kill time.
Stats for Interactive Gaming Campaigns
Trending: Older & Mild
Research: 401 clicks in 159 w
Interest: > 3 minutes
Concept: Gamer Market
Related: 85 examples / 65 photos
Segment: Males, 18-55
Comparison Set: 31 similar articles, including: memento gaming posters, video game graphic landscapes, and minimalist video game art.
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