Lush Launch Super Mario Bros. Movie-Inspired Soap Collection
Mickey Phoon — April 5, 2023 — Lifestyle
References: marketing-interactive & lush
Lush has collaborated with Illumination's Super Mario Bros. Movie on a game-inspired soap collection that features the game characters in soap products. These limited-edition soap products are a part of the joint marketing promotion for the upcoming Super Mario Bros. Movie that will be released in theatres on April 5.
The limited-edition soap collection contains game characters and items from the Mario media franchise, such as Mario, Luigi, Princess Peach, Bowser, the Gold Coin, and the Question Block. The soap collection also consists of bath bombs, shower gels, bar soaps, shower jellies, and a body spray. A standout item in the soap collection is the Mario-themed shower gel that features red color gel soap in a cola scent. Another standout item is the Question Block 2-in-1 bath bomb that contains one of six random soaps inside each Question Block, such as the red mushroom, black mushroom, red flower, blue flower, a coin, and the rarest is the star shape soap. The soap collection is available for purchase.
Image Credit: Lush
The limited-edition soap collection contains game characters and items from the Mario media franchise, such as Mario, Luigi, Princess Peach, Bowser, the Gold Coin, and the Question Block. The soap collection also consists of bath bombs, shower gels, bar soaps, shower jellies, and a body spray. A standout item in the soap collection is the Mario-themed shower gel that features red color gel soap in a cola scent. Another standout item is the Question Block 2-in-1 bath bomb that contains one of six random soaps inside each Question Block, such as the red mushroom, black mushroom, red flower, blue flower, a coin, and the rarest is the star shape soap. The soap collection is available for purchase.
Image Credit: Lush
Trend Themes
1. Game-inspired Soap Collections - The popularity of game-inspired soap collections presents an opportunity for companies to collaborate with popular gaming companies to create limited-edition soap products that sell out quickly.
2. Limited-edition Soap Collections - The success of the Super Mario Bros. Movie-inspired soap collection suggests that creating limited-edition soap collections could be a successful marketing strategy for companies to promote upcoming events or products.
3. Pop Culture-inspired Bath Products - The trend toward pop culture-inspired bath products shows that there is a market for customers who want to incorporate their fandom into their self-care routine, presenting an opportunity for companies to expand their product offerings.
Industry Implications
1. Gaming - Collaborations between soap companies and popular gaming companies, such as the Super Mario Bros. Movie-inspired soap collection, show an opportunity for gaming companies to expand their brand into new markets through unique marketing collaborations.
2. Cosmetics - The success of limited-edition soap collections, such as the Super Mario Bros. Movie-inspired soap collection by Lush, suggests that cosmetics companies could explore similar collaborations with popular media franchises to promote their products and reach new audiences.
3. Pop Culture Merchandise - The trend for pop culture-inspired bath products suggests that companies that sell pop culture merchandise could expand their product lines into self-care items, such as soap collections, to cater to fans who want to integrate their favorite media franchises into their daily routine.
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