Rockstar
This 'Game Boy' soap has a perpetual Tetris screen that I suppose you could only mess around with once you wash off some of its bits.

The pictures in the gallery present the real and the faux--and unfortunately for me, I can't really tell them apart. Maybe on one really early morning, there runs the risk of washing with your actual Nintendo Game Boy rather than the dulce de leche-scented 'Game Boy' soap.

Implications - In the last few years, Hollywood has seen a rapid change in contemporary youth culture, leading them to invest in film franchises based on cartoons, comic books and video games. A company would be wise to capitalize on this fad by investing in co-branded products or partnerships with popular video games, comic books or cartoons. These genres come with a sizeable built-in fan base, and offer multiple avenues for revenue (t-shirts, action figures, etc).