Superstar

Tyrrell's Funny Wine Bottles for Lost Block Are Comically Triumphant

By: Laura McQuarrie - Published: • References: tyrrells.au & packagingoftheworld
The funny wine bottles for Tyrrell's Lost Block Semillon wines feature comical illustrations of a man in search of grapes, telling the story how the wine came to be. Lost Block Semillon was developed as its own label after "an impending storm forced the Tyrrell's vineyard crew to abandon a prized block of Hunter semillon to pick less storm resilient grapes." However, the grapes were picked in the days following the storm and the taste was so remarkable, it was bottled and packaged as its own line.

Each of the different types of wine features a comical caricature ilustrated by Jonathan Cusick, showing scenes from an Indiana Jones-like hunt across various parts of the vinyard. Stats for Caricaturistic Wine Bottles Trending: This Quarter & Warm
Traction: 333 clicks in 15 w
Interest: 0.6 minutes
Concept: "funny Wine Bottles"
Related: 66 examples / 51 photos
Segment: Neutral, 18-55
Comparison Set: 24 similar articles, including: explicit wine-paired branding, therapeutic wine branding, and frothy yogurt cocktails.