Funny Paper Creates a Reusable Container for Reishunger

By: Ana Lopez - Published: Dec 29, 2011 • References: & thedieline
The concept of creating a reusable package that measures food quantity is not new; however, the Reishunger rice container by Funny Paper is different. The German rice company commissioned the German studio to design a packaging that represented the high quality of grain.

The result is impressive as the creative minds at Funny Paper developed an elegant glass jar that holds 600 grams of rice -- it's also a cute measuring cup. The numbers are printed on the side, and they're scratch and dishwasher-proof. This packaging is not only attractive and modern, but it also provides an additional service to buyers.

The clean and practical rice jar by Funny Paper makes cooking an easier task. Stats for Minimalist Rice Measure Packages Trending: Older & Chilly
Research: 1,045 clicks in 229 w
Interest: 3.5 minutes
Concept: Funny Paper
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: charming carton branding, homeopathic cosmetic branding, and origami-inspired packaging.