Don Bidon's Fun Food Packaging Plays Around with Personality

By: Laura McQuarrie - Published: Aug 27, 2014 • References: & thedieline
The fun food packaging for Don Bidon is packed with personality, which comes from having a playful face for each product that's made up of different food items.

The packaging designed by Getbrand asks the question: "What personality inspires your breakfast?" Each food product has its own distinct identity, like an oatmeal packet featuring cheery berry features and a mint leaf mouth, or the chocolate spread, which has a face made up of chocolate bits and curls. Although the faces are subtle, their human qualities are emphasized with a speech bubble that calls their ability to speak to attention. Although there are a lot of characters to choose from, they're also easily distinguished by color and vivid product images on each tub, wrapper or packet. Stats for Mustachioed Food Packaging Trending: Older & Mild
Research: 2,353 clicks in 91 w
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Concept: "fun Food Packaging"
Related: 78 examples / 60 photos
Segment: Neutral, 12-35
Comparison Set: 29 similar articles, including: personified peanut branding, personified cork branding, and personified biscuit boxes.