Mitsubishi has created a fun Facebook app called 'Unpretentious' that is sure to be a smash hit.
The app enables those inclined to add a choice photograph straight to a video sequence. The video sequence, which is interactive with the user, then has a car drive straight through the photo, smashing it into a million pieces.
Featured in the video sequence is two suited gentleman who make sure the car is clean after each smashed photo. It starts with the push of a button, which is meant to mimic a car's start button. The video also includes vibrant sound effects and suspenseful music.
The fun Facebook app is a clever interactive campaign put on to promote the all new Mitsubishi Outlander Sport.
Stats for Dramatically Driven Interactive Campaigns
Trending: Older & Chilly
Research: 367 clicks in 172 w
Interest: > 3 minutes
Concept: Fun Facebook App
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: 2009 geneva concept cars, gull winged eco-car, and cyber-steered autos.
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