This Beer Helps Raise Funds For Red Cross Relief Work in Ukraine
Rahul Kalvapalle — May 31, 2022 — Lifestyle
References: ironhillbrewery & brewbound
Iron Hill Brewery has gone ahead and launched a full-bodied stout that doesn't merely have a robust flavor and offer a memorable drinking experience, but also aims to contribute to the raising of funds to support the Red Cross Humanitarian Relief efforts in Ukraine.
Dubbed 'Resist,' this full-bodied stout boasts dark cocoa and espresso notes along with the unmistakably creamy taste of vanilla. Black in appearance, this beer is dubbed an 'anti-imperial' stout, and comes in at 9.8% ABV (alcohol by volume).
All proceeds of sales of the 'Resist' full-bodied stout will be directed to the Red Cross Humanitarian Relief. Additionally, $10 will be donated per each bottle, retailing for $24.95, following the release of the beer.
The launch of the 'Resist' stout is part of a growing push by breweries around the world to wield their brewing talents to help raise money to support Ukrainian refugees, first responders and resisters.
Image Credit: Iron Hill Brewery
Dubbed 'Resist,' this full-bodied stout boasts dark cocoa and espresso notes along with the unmistakably creamy taste of vanilla. Black in appearance, this beer is dubbed an 'anti-imperial' stout, and comes in at 9.8% ABV (alcohol by volume).
All proceeds of sales of the 'Resist' full-bodied stout will be directed to the Red Cross Humanitarian Relief. Additionally, $10 will be donated per each bottle, retailing for $24.95, following the release of the beer.
The launch of the 'Resist' stout is part of a growing push by breweries around the world to wield their brewing talents to help raise money to support Ukrainian refugees, first responders and resisters.
Image Credit: Iron Hill Brewery
Trend Themes
1. Charitable Craft Beers - Other breweries could follow Iron Hill's lead in creating unique beers to support worthy causes.
2. Socially Conscious Alcohol - Consumers may favor alcohol products that support humanitarian and charitable causes.
3. Craft Beer for a Cause - The popularity of craft beer could be leveraged to support a variety of charitable causes.
Industry Implications
1. Craft Beer Brewing - Craft breweries have the opportunity to raise money for causes they believe in and differentiate themselves from competitors.
2. Alcohol Sales - Beer and other alcohol sales could potentially have a higher social impact if they supported charitable causes like the Red Cross.
3. Non-profit Fundraising - Non-profits could collaborate with breweries to create fundraising opportunities that center around unique beer products.
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