Fudge Ads Feature Eccentric People's Before and After Shots

By: Bianca Bartz - Published: Nov 16, 2009 • References: fudge & adsoftheworld
Fudge haircare just released an eclectic line of ads that speak to the versatility their products can offer you. The Fudge ads feature eccentric individuals holding pictures of themselves presumably taken before they discovered the joys of Fudge haircare.

The Fudge ads, which use the tag line, "It's never too late to change hair history," promote "a whole arsenal of clay, spray, gel, glue, foam and shine products."

The campaign was created by advertising agency Freeform, creative director Richard Overall, art director Matt Ireland and agency executive producer Jonathan Duncan. Stats for Retro Hair Mockery Trending: Older & Warm
Research: 12,195 clicks in 340 w
Interest: 4 minutes
Concept: Retro Hair Mockery
Related: 101 examples / 78 photos
Segment: Females, 18-35
Comparison Set: 37 similar articles, including: return of the beehive, reviving long, retro hair, and old hollywood hairstyles.