The Ftuan Pay Less For More Campaign Makes Bad Scenarios Good

By: Meghan Young - Published: Jan 3, 2012 • References: ftuan & ibelieveinadv
The Ftuan Pay Less For More ad campaign highlights the idea that people are looking for ways to continue to lead fulfilling and, at times, extravagant lives during economically challenged times. Thanks to the help of coupon and deal websites like Ftuan and the more commonly known Groupon, people have found a great solution. Although people can still make the best of a bad situation, Ftuan helps eliminate those bad situations all together.

Conceived by 9527, an ad agency based in Beijing, the Ftuan Pay Less For More ad campaign contrasts two very different scenarios revolving around the same activity. Clearly, the more vibrant, happy scenarios are the most appealing. Ftuan makes those experiences happen at a more affordable price. Stats for Affordable Experience Ads Trending: Older & Chilly
Research: 1,678 clicks in 228 w
Interest: 4 minutes
Concept: Ftuan Pay Less For More
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: surrealist activewear campaigns, hungry brain ads, and novel art ads.